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According to the most recent publication from Meticulous Research®, the global tabletop sweeteners market is projected to grow significantly in terms of value, reaching $2.18 billion by 2030, registering a CAGR of 5.9% during the forecast period from 2023 to 2030. Moreover, in terms of volume, this market is expected to expand to 18,830.7 tons by 2030, with a CAGR of 4.4%. The primary drivers for this growth include the rising incidence of diabetes and increasing consumer interest in health and wellness. However, the market faces challenges, including the high costs of tabletop sweeteners and potential adverse health effects, which may act as barriers to market expansion.
In emerging markets, the rising consumer preference for tabletop sweeteners presents growth opportunities. Yet, low awareness and limited consumer acceptance pose significant challenges to widespread market penetration.
The global tabletop sweeteners market is segmented into various categories based on sweetener ingredient type (including sucralose, stevia, saccharin, aspartame, acesulfame potassium (ace-k), monk fruit, and polyols [such as xylitol and erythritol]), source (natural and artificial), form (powder, tablet, liquid, and cube), packaging format (single-serve, multi-serve [pouches & jars, dispensers, and bottles]), and distribution channel (business-to-business [B2B] and business-to-consumer [B2C], which includes modern groceries, convenience stores, online retail, specialty stores, and other channels). Additionally, the report provides a comprehensive analysis of industry competitors and examines the market across various regional and national levels.
Sweetener Ingredient Type: As of 2023, the stevia segment is anticipated to dominate the global tabletop sweeteners market. The dominance of this segment is attributed to increasing consumer awareness regarding natural ingredients and the growing demand for clean-label, healthy, and reduced-sugar food products. The natural origin of stevia and its low-calorie profile make it a preferred option for consumers seeking alternatives to sugar, thereby propelling this segment’s growth.
Source: In 2023, the natural sweetener segment is projected to capture a significant share of the global tabletop sweeteners market. This growth is driven by rising awareness of the health benefits of natural ingredients, coupled with increasing consumer preference for clean-label products and sugar-free alternatives. The rising popularity of stevia and other natural sweeteners, which are considered safer and healthier alternatives to sugar, further contributes to the dominance of this segment.
Form: The powdered sweeteners segment is expected to hold the largest market share in 2023. Powdered tabletop sweeteners offer several advantages, including ease of use, extended shelf life, and versatility in application. These attributes have made powdered sweeteners the most popular form of tabletop sweeteners, especially for household and commercial use.
Packaging Format: In terms of packaging, the multi-serve segment is projected to command a larger share of the global tabletop sweeteners market in 2023. This trend is driven by the convenience offered by bulk packaging, which is favored by consumers for daily use in households, restaurants, and cafes. Multi-serve packaging reduces the frequency of restocking, making it a practical choice for large-volume consumption.
Distribution Channel: When examining distribution channels, the business-to-consumer (B2C) segment is forecasted to account for the larger share of the tabletop sweeteners market in 2023. The growing trend toward healthier eating habits, combined with the increasing popularity of online shopping, has bolstered this segment’s growth. Consumers are increasingly seeking personalized and easily accessible products, further supported by the availability of a wide range of high-quality tabletop sweeteners in various formats.
Geographical Insights: Geographically, North America is expected to account for the largest portion of the global tabletop sweeteners market in 2023. This dominance is mainly due to the high demand for low-calorie sweeteners driven by rising obesity and diabetes rates in the region. Additionally, health and wellness concerns among North American consumers are encouraging the adoption of alternative sweeteners, further driving market growth. The presence of major players in the tabletop sweeteners market, coupled with an established distribution network, provides a solid foundation for continued market expansion in this region.
The global tabletop sweeteners market is set to witness substantial growth, propelled by key trends such as rising health consciousness, increasing demand for natural ingredients, and technological advancements in product development. Companies operating in this space are focusing on research and innovation to develop more advanced and safer sweetening solutions, thus enhancing their competitive positioning in the global market.
Key Players
The tabletop sweeteners market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the tabletop sweeteners market are Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Cristal Union (France), Wisdom Natural Brands (U.S.), Zydus Wellness Ltd. (India), Hermes Sweeteners Ltd. (Switzerland), Saraya Co. Ltd. (Japan), Associated British Foods plc (U.K.), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).
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Key Questions Answered in the Report-
- What is the current value of revenue generated by the tabletop sweeteners market?
- At what rate is the demand for tabletop sweeteners projected to grow for the next 5-7 years?
- What was the historical market size and growth rate for the tabletop sweeteners market?
- What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
- Which segments in terms of sweetener ingredient type, source, form, packaging format, and distribution channel have created major traction for the manufacturers in this market in recent years?
- What are the key geographic trends in this market? Which regions/countries are expected to offer significant growth opportunities for tabletop sweetener manufacturers?
- Who are the major players in the tabletop sweeteners market? What are their specific product offerings in this market?
- What recent developments have taken place in the tabletop sweeteners market? What impact have these strategic developments created on the market?
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